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Portfolio

CAIRN RECOVERY RESOURCES

What if recovery felt like a fresh start instead of a dead end? Cairn Recovery Resources helps individuals rebuild their lives through addiction and mental health treatment rooted in real community support. This section showcases the campaign work I created to help tell their story and grow their impact.

ADIDAS

I worked on a global consulting project for Adidas, helping develop campaign strategy for the SS26 Lightblaze launch. Focused on positioning the brand toward Gen Z through immersive, in-person experiences and culturally relevant storytelling. Below is a glimpse of the work I presented to adidas leadership.

NEW PRODUCT DEVELOPMENT

In MKT 4650: New Product Development, I created an original product in the children’s crafts space designed to compete in a crowded market. Through both quantitative and qualitative research, I identified key gaps and developed “Dream Team Sleepover Kits,” a craft-based experience designed to keep kids engaged and entertained during sleepovers.

INTERVIEWS

Below are the interviews, in order, that I conducted, wrote, and edited over the
course of the Fall 2023 semester. The content covers a range of topics and formats.